SEO services: What is image optimization?


Image optimization can be achieved by enhancing web pictures in such a way that it conveys quality pictures in the correct arrangement, size, and goals.

If you have a website, the images should help rank it for local search queries and make an appearance on the page. The images should be appealing and relevant to support your SEO Or Digital marketing service.

You might consider adding relevant text that includes keywords and search engines that relate the image to contents delivered. 


Well, image optimization simply entails the following;

  1. Compressing the images to the smallest size possible with the high picture quality. You need to resize the images to avoid adding pressure on your web server in loading them. Compressing them reduces the original image size significantly.

  2. Choosing the right format for the picture, use JPEG for large images and illustrations, PNG for background preservation and high transparency

  3. Adjusting images to different displays so that it can serve different users, desktop and mobile phone users

  4. Getting additional tools to reduce the page loading time and considering a content delivery network

  5. Reducing the page size of your websites and loading time such that the users only get images when they scroll to them.

What is the need for image optimization?

  • Relevant and attractive images serve to improve the audience engagement in your page

  • The image serves better in terms of explaining your services and products. It also saves you from straining and wasting time using writings to explain the product specifications.

  • Highly optimized images boost your SEO scores and get you at the top ranks by improving the website loading speed

  • One key advantage is that image search has less competition compared to regular web searches.

  • Certain platforms like Pinterest and Instagram which are mainly managed by images will get your traffic to increase.

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