What is a backlink in SEO?

 If you are a person who is learning the basics of SEO, you will come across the need the term called backlinks. Backlinks contribute a lot towards the results that you can receive out of your SEO campaign. From this article, we are looking forward to provide you with a clear picture about backlinks and provide you with a direction on how they can benefit you with your search engine optimization and seo services.

What is a backlink?

A backlink is a hyperlink, which is created on another website, which redirects to your website. In here, a hyperlink refers to a connection that is created in between two different web pages on the internet, where a visitor can navigate from one to another. Search engines are using links in order to crawl the web. Hence, they will crawl through such backlinks created in between different websites as well. If you have built high quality backlinks, you will be able to use them for your advantage and secure better rankings with SEO. That’s how the SEO algorithms are programmed to perform.

Role played by SEO behind backlinks 

Now you have a basic understanding on how backlinks can help you with SEO. While keeping that in mind, lets deep dive and learn more about the support offered by backlinks to your SEO campaigns. 

Search engines such as Google are using links for two main purposes. The first purpose out of them is to locate new web pages. Secondly, search engines are using links in order to determine how the links should be used to determine rankings given in search engine results.

When a search engine crawler completes crawling through different pages on the internet, it will be in a position to provide all indexes with related to those pages. Based on that, the quality of backlinks you have developed will be determined. If you have created backlinks with the usage of appropriate keywords and from related websites that have a high domain authority, you will be able to get a strong signal to your website. As a result, you can see how the search engine is providing you with support to secure better rankings on the search engine results pages.

Google and other search engines tend to consider backlinks as a vote of confidence given to a web page on the internet. Google started giving priority to the backlinks from its initial days of developing the search engine. Back in the day, more attention was given to the total number of backlinks that a specific domain has. If a website had thousands of backlinks, it had increased chances of securing better results on the Google SERPs. However, people started manipulating this feature. That’s where Google introduced some changes to the algorithm, where they started focusing more on the quality of backlinks.

As of now, you need to make sure that you are building high quality backlinks for your website at all times. Then you can increase your chances of getting a better rank on Google. 

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