Choose the best social media platforms to promote your business

With over 200 social media platforms to choose from, and some sources say you need to know more than 75 of them in 2021, how do you know which ones are right for your business? Where do you start?

Here are six suggestions for selecting the ideal channels for your business, whether you're just starting or looking to grow your current presence. The crucial thing to remember is that once you've chosen the channels you want to look for, pick one and make sure it's operating properly before opening another. Attempting to launch numerous channels at once reduces your chances of success.

Start with your audience

The most crucial consideration when selecting a social media platform is the audience. If your audience is not active on the channel, nothing else counts, not even size. Facebook, for example, has the most active members of any network, but if your target demographic is on Snapchat, that's where you should be.

You must consider other criteria when choosing where you want to be visible, though, as the average Internet user has eight social network profiles.

Consider your company

Your products and services, your brand's personality, and the nature of your business. all should influence your channel selection. For example, highly visual brands like graphic designers and artists should explore DeviantArt, Dayflash, and Instagram, among others. At the same time, large B2B companies and other social media marketing company Australia should have LinkedIn at the top of their list.

Investigate your competition as well as others in your field.

Conducting a competition analysis is one of my first actions when designing a client's social media strategy. One of the numerous lessons learned from such a study is:

What platforms are they using

What works/doesn't work

How interested is the audience in each channel?

While you should not do something only because a rival is doing it, seeing what others in your industry are doing might help you make an informed decision.

Consistent with your overall social media marketing objectives

Your decision will be influenced by the reasons you are on social media in the first place. You can share content and engage with your fans on a variety of social media platforms, depending on the kind of content you share. However, if customer assistance is your primary goal, Twitter and Facebook should be prioritized over Instagram.

Understand the different platforms and their uses.

The average Internet user has 8 social media profiles, so you must take into account more factors when determining where to have a presence. For example, Twitter is great for conversations and current affairs, while LinkedIn is good for sharing professional experience and company information. 

Spend time understanding the channels you are considering and ensure you know the communication protocol. Not only will this help you choose the best platform(s) for your business, but it will also help you avoid communication missteps.

Consider your available resources

As we pointed out in my post about how long it takes to manage social media, social media is a commitment. You must care for it, nourish it, and give it what you want it to return to you. If you just have one employee who can devote five hours a week to social media, limit your channels to one or two. You can have numerous channels if you only have one person working full-time.

Before you launch a new channel, consider whether you have the means to be successful. Social media will rapaciously consume all of your time while yet making you feel as though you aren't putting in enough effort.

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