What is the difference between SEO and SEM?

Both terms are related to getting traffic on your website or ranking it fast. There are some fundamental differences between SEO and SEM, but the one-line difference is SEO Is an organic way to get traffic while SEM Is a paid instrument. In the broader context, SEO comes under the umbrella of SEM.


Let’s start with SEO; what is and how it works?


Abbreviated as Search Engine Optimization, it brings traffic to your website in two ways. When someone searches a specific document, then google answers smartly and shows the relevant articles:


1) That are relevant to that search URLs or keywords 

2) It also shows the item to its ranking and popularity. 


So basically, this search engine machine ranks the website according to the most search keywords. It has two parts as On-site SEO and Off-Site SEO. In ON site SEO, the focus is on keywords, URLs, Meta descriptions, Optimized titles, ad-related images. Simultaneously, in Off-Site SEO, a trick is adopted to get traffic or high ranking in the eye of a search engine by calling and demanding a vote from other websites.


  • 1. It is an organic process to rank a website

  • 2. It takes time to bring traffic

  • 3. Unique content is its essential requirement

  • 4. It is a long-lasting process as it takes time to show the result or rank a website

  • 5. It is a free or unpaid digital marketing scheme


What is SEM?

SEM is also called Search Engine Marketing. It gets paid and is budget-based marketing. People use it to get instant ranking or visitors on a blog, webpage, or website. It is also named advertisement marketing that works through SEO.


  • 1. It saves time and rank the website quickly

  • 2. It consumes money but shows good result

  • 3. It will also help to get additional features as Ad Extensions

  • 4. It is also known as paid Ads or PPC

  • 5. It does not give a long-lasting result

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