What is the difference between CPC and PPC?

 PPC stands for pay per click. PPC is the fee that advertisers pay each time when one of their ads gets clicked. PPC is like buying visitors to your site to generate more traffic and to get more buyers for the product. One of the most famous PPC examples is search engine advertising. Through PPC, you can get your ad run on top of search results on google or even binge. Most businesses use PPC to gather traffic and generate more sales. PPC helps you to get the attention of the audience who are looking for similar business as yours. PPC can lead people from different sites in your industry. However, CPC is otherwise known as cost per click. CPC drives traffic at the cheapest rate. It gives you lower rates to advertise your product on a different website. Even though it is the same as PPC, the synonym creates confusion in the mind.

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