What are differences between featured snippets and rich snippets in SEO?

 Google search engine results page is not just made out of organic listings that contain titles, URLs and descriptions of indexed websites. Google introduced some tweaks to the search engine results pages in the recent past to include many other methods of unpaid listings. Two of the most prominent changes introduced along with that ware rich snippets and featured snippets. 

What are featured snippets?

Featured snippets are the special listings, which are located on the top of organic search engine results listings. However, these listings are located just below the paid listings. When a visitor searches for a question on Google, he will usually be provided with the answer through featured snippets. In other words, results offered along with the featured snippet is related to the search query of the user. 

The look and feel of a featured snippet is quite similar to organic listings. However, they are much bigger when compared to the organic listing. Hence, the eyes of a visitor will be initially captured by this featured snippets. In most of the instances, the featured snippets is associated with a thumbnail image.

If you are doing web marketing australia than you need to the main objective why Google introduced snippets is to provide quick answer to a question that a visitor searches for on Google. This feature contributed a lot towards the overall experience that Google is offering. This is one of the best and most effective methods available to boost the traffic of a website. That’s because all search engine users will see this as the very first thing after a search on Google. 

What are rich snippets? 

Rich snippets are also called as rich results. These are the snippets that are visible in the Google search engine results pages as structured data. They are displayed within organic listings of search engine results pages. 

When the Google crawlers are crawling through websites, they will map the HTML structured data of websites as well. These supported markups are presented to the visitors via rich snippets. The main reason why these snippets are called as rich snippets is because they are in a position to deliver more information when compared to the basic listings. It is possible to find many different types of structured data. No matter what they are in a position to deliver the best user experience to the visitors of Google with more details. 

Rich snippets are in a position to make a website stand out in organic listings. Hence, it is possible to experience an increase in organic traffic. On the other hand, visitors will find it as an easy task to get to the specific pages of a website due to the presentation of different pages in a structure. 

It is important for the website owners to secure featured snippets as well as rich snippets. In order to do that, they should think about seeking the assistance of a SEO expert. Amount of money spent on this will be a great investment because both rich snippets and featured snippets can deliver enhanced visibility. 

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