Advantages & disadvantages of digital marketing in 2023
As we progress into the 21st century, digital marketing is becoming an increasingly important aspect of business. Though it has many advantages, a few disadvantages exist before implementing a digital marketing strategy. Introduction to digital marketing: Promoting and selling goods or services using digital technologies, primarily the internet, is known as digital marketing. It is now a crucial component of the majority of marketing strategies and is applied in a number of ways, such as search engine optimization, social media marketing, and email marketing. Digital marketing is a broad term that can be used to describe various online marketing activities. However, all digital marketing activities have one common goal: to create a relationship between a company and its customers or clients through digital channels. There are many types of digital marketing activities, but they can be divided into two main categories: paid and organic. Paid digital marketing activities involve using pa...