Do backlinks still work in 2021?
For small businesses, search engine optimization (SEO) can be a challenging digital marketing endeavour. While most SEO experts and digital marketing gurus agree that there are many ranking signals, links are not dead yet! A good link is still an essential component in building your website. To rank websites, businesses need high-quality backlinks. But surprisingly, 94% of websites don't even have a single external backlink. There are many ways your business website can get links, but not all links are equally effective. In this case, quality pays off in the long term, as link elements differ significantly, making certain links more valuable than others. Anchor text, URL characteristics, clickability, and whether or not they are tracking links are considered. So what are backlinks? Backlinks are a link created when one website links to another, usually to a related piece of content or something the other website wants to highlight. Link building is the process of getting these hype...